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Airtel has provided unlimited access to the Zee5's premium content library, providing more entertainment to all Airtel customers. This free feature is really a piece of great news for customers. India's entertainment super-app Zee5 and Bharti Airtel have further strengthened their collaboration to provide better digital entertainment to Indian customers. This special offer brought to Airtel customers will be available from 4th May 2020 to 12th July 2020. Customers of Airtel Thanks can see all the premium ka of the Zee5 without any subscription fee.

Talking about the initiative, Mr. Manpreet Bumrah, business development, and commercial head, Zee5 India, said, "The Zee5 is very happy to further strengthen its partnership with Airtel. The Zee5 is a great entertainment platform providing content in different genres of entertainment and 12 languages. With a long list of content, we have established ourselves as an entertainment super-app of India, we have attracted audiences from different regions and age groups. We want to expand our reach with airtel with this partnership. We will strive to strengthen our presence across the country by taking advantage of each other's capabilities. We hope that the ka options we provide will give Airtel customers a lot of entertainment this summer." "Airtel Thanks is now one of India's largest reward programs, and it provides a different experience to customers," said Bharti Airtel chief marketing officer Shashwat Sharma. We are delighted to be with G to expand the Thanksgiving reward and provide high-quality premium video content to our customers."

The Zee5, the leading OTT platform in the country, has entered its third year of operations and is striving to further strengthen its position. With this partnership, Zee5 airtel can leverage customer base across the country and attract them to its OTT platform. Zee5 has been partnering with leading brands. The main focus of the partnership here is to provide consumers with ease of watching video content.

Airtel Thanks is Airtel's flagship program for customers, which aims to further strengthen their confidence by providing better convenience to customers. The program is designed to provide special rewards, offering three parts - Silver, Gold, and Platinum. Each part provides customers with a different and new set of options. These offerings are powered by airtel's strong participation, including premium content, device security, etc.

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